The study uncovers a huge market of gaming enthusiasts and hardcore esports fans in the SEAO region, who look for high performance and a superior gaming and viewing experience when choosing devices and accessories such as smartphones, laptops, headphones and monitors. Jane Guo, Vice President, Analytics & Insights, ONE Esports, said, “We are thrilled to have partnered with Samsung on this study, powered by our in-house first-party consumer insights. Whether on our powerful Galaxy devices, QLED TVs or gaming monitors, Samsung provides the best gaming experience, for casual and hardcore gamers alike.” With this understanding, we can continue empowering our Samsung users to enjoy their gaming passion to the fullest. The Southeast Asia and Oceania region holds a huge community of gamers, and this study sheds new light on their distinct gaming needs and habits, both as players and as e-sports fans. Gaming Enthusiasts and Hardcore Gamers are highly vested in their hobby, where their top gaming-related activities include watching gaming videos, discussing gaming with others, reading gaming updates and news, spending money on gaming-related items and lastly, following gaming personalities on social media (see chart below).Ĭarl Nordenberg, Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania, said, “Gaming today is much more than a hobby – it is a pastime that brings people together.
The study identified four distinct gamer personalities among gaming fans in this region – Hardcore Gamers, Gaming Enthusiasts, Casual Gamers & Spectators, as well as Casual Gamers, based on their total time spent playing games and watching gaming or esports content. The study found that more than half of gamers surveyed (56%) indulge in this pastime at least a few times a week, consisting of Hardcore Gamers and Gaming Enthusiasts (See chart below). Most gamers (92%) preferred to engage in gameplay from the comfort of their home, and over half of gamers (58%) were found to spend an average of USD $30 monthly on gaming-related purchases such as exclusive online content, esports tournament tickets, streamer subscription, skins, and merchandise collectibles. Conducted in partnership with ONE Esports, over 6,800 consumers aged 18 to 49 across seven markets (Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) were surveyed in the last quarter of 2022, showing a widespread love for gaming whether at home or on-the-go.Īcross the region, playing to de-stress and relax was cited as the top reason for gaming (74%), with an average of 7 hours a week spent on gaming. Ltd has released findings from its Southeast Asia and Oceania (SEAO) Gaming Insight Study, which found that 7 in 10 online consumers in the region are gamers. Across the region, more than half (56%) play games a few times a week
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